Value Series

Discusses how manufacturers and service providers often assume they know what the customer considers to be valuable. Demonstrates, however, that without a clear definition of Value, organizations often waste valuable resources on objectives that do not align with those of the customer.



Illustrates an airline flight from beginning to end. Breaks down Value and compares it to Waste encountered during the trip. Formally defines Value and its conditions. Presents a diagram showing Value and Waste broken down on a timeline. >>
Value

Explains the core concepts of Value with a paper airplane simulation. Demonstrates how a poorly designed system behaves like a meandering stream, while a well-designed system functions like a narrow pipe through which Value flows smoothly and predictably. >>
Value